The unrivaled power of video marketing
Video is no longer an option, it's the core of effective communication.
The data is clear: video drives unparalleled engagement, conversion, and growth compared to any other medium.
Data
%
of global internet traffic is video
Why video
The engagement engine
Video's combination of visuals, sound, and narrative creates a multi-sensory experience that static content can't match. This leads to dramatically higher engagement, sharing, and message retention, making it an indispensable tool for marketers.
90%
use video
marketing
Marketer Adoption is Near-Universal
The vast majority of businesses recognize the critical role video plays in a modern marketing strategy.
Unmatched Social Sharing
When it comes to sharing, video content outperforms traditional formats by an astonishing margin, amplifying brand reach organically.
10x
more sharing
Driving action
Conversions & ROI
Video's combination of visuals, sound, and narrative creates a multi-sensory experience that static content can't match. This leads to dramatically higher engagement, sharing, and message retention, making it an indispensable tool for marketers.
49%
Faster revenue growth
Companies using video grow their year-over-year revenue nearly 50% faster than those who don't.
66%
More qualified leads
Video marketing efforts result in a significantly higher volume of quality leads for sales teams.
90%
Positive ROI reported
An overwhelming majority of marketers report a good return on their video marketing investment.
Impact
Watching a brand's video is often the final push a consumer needs to make a purchase.
84%
purchase after watching a video
The video funnel
A customer journey
Video is uniquely versatile, capable of guiding potential customers through every stage of their journey, from initial awareness to the final purchase decision and beyond.
01
Awareness
Capture attention and introduce your brand.
Brand Films, Educational Content, Short Social Ads
02
Consideration
Demonstrate value and explain how you solve problems.
Explainer Videos, Product Demos, How-To Guides
03
Decision
Build trust and convince them you are the best choice.
Customer Testimonials, Case Studies, In-Depth Webinars
04
Retention
Delight existing customers and foster loyalty.
Onboarding Videos, Support Tutorials, New Feature Updates
VIdeo platforms
Most effective video platforms
Marketers consistently report the highest effectiveness from established video-first platforms, with YouTube leading the pack.
78%
YouTube
70%
49%
64%
Mobile & visual
The future is mobile & visual
Ad spending is rapidly shifting towards mobile video, reflecting changing consumer habits. This trend is set to accelerate, making a mobile-first video strategy essential for future success.
2025
2026
2024
2023
2022
2027
2028
90B
195B
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