Education
The audio visual advantage
How sight & sound revolutionize K-12 learning
After 3 days students can recall 65% of visually presented information
Decades of research culminate in a clear conclusion: when students see and hear a concept, they understand and remember it better. By engaging multiple cognitive pathways, audiovisual (AV) tools are transforming classrooms from places of passive listening into environments of active, multisensory learning, leading to unprecedented gains in retention and engagement.
65%
—-
The retention gap
AV methods dramatically outperform traditional teaching for long-term recall. This chart shows the average percentage of information retained after 72 hours.
5%
10%
25%
—
Boosting classroom engagement
By capturing attention through multiple senses, AV learning makes students more active participants in their education.
45%
Increase
Decrease
35%
Impact
Impact across the curriculum
AV learning enhances understanding across all subjects, with the most significant gains in fields that benefit from visualizing complex systems, abstract ideas, or historical events.
20%
Language arts and vocabulary
35%
Humanities and history
50%
STEM concepts
2020
2015
2025
30%
85%
Adoption rate
The rise of AV in classrooms
The adoption of AV tools has accelerated dramatically, becoming a standard component of the modern K-12 educational toolkit.
Blueprint for effective learning
To maximize impact, AV content should be designed to support how the brain learns, not overload it. Following these core principles is key.
01
Complementary channels
Use audio to explain what visuals show. This dual-coding reinforces learning in two brain pathways.
02
Minimize redundancy
Avoid reading on-screen text verbatim. Use keywords on screen and elaborate with narration to reduce cognitive load.
03
Signal key concepts
Use visual cues like arrows, highlights, or zooms to draw attention to the most critical information.
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